Please take a moment to read the following to learn more about our information practices, including what type of information is collected, how the information is used and for what purposes, to whom we disclose the information, and how we safeguard your personal information. Your privacy is a priority at BlueLight, and we go to great lengths to protect it.
We do not sell your personal information to anyone. We will use your personal information only for the purposes that you would expect – to provide you with the BlueLight service – and will only disclose it with your permission or if we are legally obliged to. We do use anonymous or aggregate data for a range of purposes, including improving our services.
What do we mean by “personal information”
Why we collect personal information
We collect your personal information because it is necessary to provide you with the service and because it helps us deliver a superior level of customer service.
What information we collect and how we may use it
There are a number of situations in which your personal information is essential to provide you with our services or may help us give you better service. For example:
When our services are provided to dentists for the analysis of curing lights, we will record the name of the dentist and/or the dental practice, contact details, the particulars of the curing light and testing data. This minimum data is essential to provide you with the service. We will provide you with access to the analysis results. We will retain this information indefinitely so that dental customers can understand any changes in the analysis results related to their devices.
When you interact directly with BlueLight, we may collect personal information relevant to the situation, such as your name, email address, and contact preferences.
We also collect information for market research purposes — such as how you use our service — to gain a better understanding of our customers and thus provide more
valuable service. This is completely internal and we do not sell this information to anyone.
For visitors to our website, we collect anonymous information regarding activities on our websites. This helps us to determine how best to provide useful information to customers and to understand which parts of our websites and services are of most interest to them.
When we disclose your information
BlueLight takes your privacy very seriously. BlueLight does not sell or rent your contact information or other personal information to marketers without your consent. You control when your personal information is made available to others. With your consent, we may provide information collected via your interaction with BlueLight with third parties where we believe that such third parties are able to offer you valuable information, goods, services or professional development opportunities.
We may disclose your personal information without notice or consent if we are legally obligated to do so, such as in response to a court order or production order. If we do so, we will endeavour to notify you in advance unless we are legally prevented from doing so.
With our service providers, vendors, and strategic partners
How we protect your personal information
BlueLight takes precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.
Integrity of your personal information
BlueLight has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. Naturally, you always have the right to access and correct the personal information you have provided. You can help us ensure that your contact information and preferences are accurate, complete, and up to date by contacting us at the email address below. And you can request a copy of your personal information by contacting us at the email address below.
Cookies and other technologies
You can disable cookies on your browser, but certain features of the BlueLight website may not be available or may not function as intended once cookies are disabled.
As is true of most websites, we gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. BlueLight will not use the information collected to market directly to that person.
BlueLight Analytics Inc.
24-2625 Joseph Howe Drive
Last updated March 31, 2014